About MUMAK
Stocks are actually something very simple.
In 1602, the Dutch East India Company founded the world’s first publicly traded company.
For the first time, people could buy shares in a company and thus participate directly in economic success. The idea was revolutionary – and it remains unchanged to this day: Stocks are ownership stakes in companies.
Nevertheless, stocks are often presented in an unnecessarily complicated way today. Our conviction is different:
Stocks have nothing to do with gambling – they are about strategy.
This is exactly where MUMAK comes in.
MUMAK was founded as an online financial journal to make stocks easier to understand and help those interested in finance question the bigger picture. The foundation for this is the Umbrella Strategy, an approach that combines geopolitical developments, industry developments, fundamental data, market sentiment, and technical analysis.
What does MUMAK mean?
The name MUMAK stands for several things.
MUMAK means “My UMbrella AKtien” – which classifies the selected companies and presents them within the Umbrella strategy.
At the same time, MUMAK.me stands for MUMAK Media, the online financial journal for market information and comprehensible classification of companies in the stock market environment.
In addition, the term also refers to the MUMAK method – our structured framework for classifying stocks. Companies are assessed based on defined criteria to bring the underlying context to the forefront.
Our vision is simple:
Everyone should have the opportunity to better understand the stock market.
In our view, stock selection works much like a football team. A good team consists of a few, carefully selected players. A coach decides when new players join the team, when positions are changed, and when a player needs to be replaced.
Our goal is for everyone interested in stocks to be able to learn how to become the coach of their own selection.
The term MUMAK is also inspired by the Mumakil, the mighty elephants from literature – a symbol of strength and weight.
The Founders
Richard Dobetsberger
Founder · Social Trader · Developer of the Umbrella Strategy
Richard Dobetsberger developed the Umbrella strategy. It combines geopolitical developments, fundamental data, market sentiment, and technical analysis.
He studied Molecular Biology at the University of Vienna and combined his studies with a focus on political science. Later, he completed an MBA specializing in capital markets, company analysis, and social trading.
This combination of scientific methodology, geopolitical thinking, and capital market practice forms the basis of his Umbrella strategy.
Since 2012, the Umbrella strategy has been implemented publicly on Wikifolio.
Today, Richard focuses on research, strategy development, and the further development of the Umbrella strategy.
Lina Mosentseva
Co-Founder · Head of Research
Lina Mosentseva has been intensively involved with stock markets, social trading, and financial analysis for over ten years.
She combines classic company analysis with modern digital financial communication and ensures that complex market developments are presented in an understandable way.
Since 2017, she has been involved with the Umbrella Strategy and is now responsible for company analyses, market observation, and the preparation of research for the MUMAK Financial Journal.
As Head of Research, she ensures that all content on MUMAK.me is structured in a clear, well-founded, and strategically comprehensible manner.
Our Mission
MUMAK combines three things:
Research
In-depth classifications of companies and markets.
Strategy
The practical implementation of the Umbrella Strategy
Knowledge
A financial journal to better understand markets.
Because long-term investment success is rarely based on luck
— but mostly on a clear methodology.